{"title":"Advertising Campaigns","description":null,"products":[{"product_id":"advertising-account-planning-taylor-francis-ltd-9781032164601-planning-and-managing-strategic-communication-campaigns-sarah-turnbull","title":"Advertising Account Planning","description":"\u003cp\u003eDiscover the essential guide to advertising account planning with \u003cstrong\u003eAdvertising Account Planning\u003c\/strong\u003e by \u003cstrong\u003eSarah Turnbull\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2023, this fourth edition spans \u003cstrong\u003e276 pages\u003c\/strong\u003e of insightful content designed for professionals and students alike. This practical and comprehensive text delves into the principles of advertising account planning, all within an integrated marketing communications framework. Whether you're looking to enhance your skills or gain a deeper understanding of the advertising landscape, this book is an invaluable resource. Perfect for anyone involved in commerce, marketing, or advertising, \u003cstrong\u003eAdvertising Account Planning\u003c\/strong\u003e equips you with the tools you need to succeed in today's competitive marketplace. Don't miss out on this essential addition to your professional library!\u003c\/p\u003e","brand":"Sarah Turnbull","offers":[{"title":"Minkštas viršelis","offer_id":52280765382998,"sku":"9781032164601","price":66.68,"currency_code":"EUR","in_stock":false},{"title":"Kietas viršelis","offer_id":53029437571414,"sku":"9781032168227","price":199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032164601.jpg?v=1767826174"},{"product_id":"advertising-account-planning-taylor-francis-ltd-9781032168227-planning-and-managing-strategic-communication-campaigns-sarah-turnbull","title":"Advertising Account Planning","description":"\u003cp\u003eThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.\u003c\/p\u003e","brand":"Sarah Turnbull","offers":[{"title":"Default Title","offer_id":52280765448534,"sku":"9781032168227","price":230.38,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032168227.jpg?v=1767826171"}],"url":"https:\/\/www.laufgard.com\/collections\/advertising-campaigns.oembed","provider":"Bookshop","version":"1.0","type":"link"}