{"title":"Advertising Copy","description":null,"products":[{"product_id":"online-copywriter-s-handbook-ntc-publishing-group-u-s-9780658020995-robert-w-bly","title":"Online Copywriter's Handbook","description":"\u003cp\u003eUnlock the secrets of effective online writing with the \u003cstrong\u003eOnline Copywriter's Handbook\u003c\/strong\u003e by \u003cstrong\u003eRobert W. Bly\u003c\/strong\u003e. This essential guide, published by \u003cstrong\u003eNTC Publishing Group\u003c\/strong\u003e in 2003, spans 336 pages and is now in its second edition, making it a must-have resource for both aspiring and seasoned copywriters.\u003c\/p\u003e \n\n\u003cp\u003eDiscover how to capture attention and drive sales through customer-focused, results-driven web copy. Bly shares valuable insights into persuasive writing techniques tailored for the unique interactive nature of the internet. Learn to craft compelling copy for various platforms, including websites, home pages, internet direct mail, banner ads, landing pages, and e-zines.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're looking to enhance your marketing skills or improve your online presence, the \u003cstrong\u003eOnline Copywriter's Handbook\u003c\/strong\u003e is your go-to resource for mastering the art of web copywriting.\u003c\/p\u003e","brand":"Robert W. Bly","offers":[{"title":"Default Title","offer_id":52233797730646,"sku":"9780658020995","price":27.09,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780658020995.jpg?v=1767752480"}],"url":"https:\/\/www.laufgard.com\/collections\/advertising-copy.oembed","provider":"Bookshop","version":"1.0","type":"link"}