{"title":"David Aaker","description":null,"products":[{"product_id":"creating-signature-stories-morgan-james-publishing-llc-9781683506119-strategic-messaging-that-energizes-persuades-and-inspires-david-aaker","title":"Creating Signature Stories","description":"\u003cp\u003eDiscover the transformative power of storytelling with \u003cstrong\u003eCreating Signature Stories\u003c\/strong\u003e by \u003cstrong\u003eDavid Aaker\u003c\/strong\u003e, published by \u003cstrong\u003eMorgan James Publishing LLC\u003c\/strong\u003e in 2018. This insightful paperback spans 190 pages and delves into the essential role of storytelling in crafting strategic messaging for digital platforms. Aaker, a renowned expert in brand strategy, provides readers with practical tools and techniques to develop compelling narratives that resonate with audiences. Whether you're a marketer, entrepreneur, or business leader, this book will help you harness the art of storytelling to enhance your communications and drive engagement. Elevate your brand's message and connect with your audience on a deeper level with the insights found in \u003cstrong\u003eCreating Signature Stories\u003c\/strong\u003e.\u003c\/p\u003e","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":52247491871062,"sku":"9781683506119","price":15.31,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781683506119.jpg?v=1767772908"},{"product_id":"aaker-on-branding-morgan-james-publishing-llc-9781614488705-20-principles-that-drive-success-david-aaker","title":"Aaker on Branding","description":"","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":52253347184982,"sku":"9781614488705","price":34.16,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781614488705.jpg?v=1767781810"},{"product_id":"aaker-on-branding-morgan-james-publishing-llc-9781614488323-20-principles-that-drive-success-david-aaker","title":"Aaker on Branding","description":"","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":52253348364630,"sku":"9781614488323","price":15.31,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781614488323.jpg?v=1767781815"},{"product_id":"owning-game-changing-subcategories-morgan-james-publishing-llc-9781642798906-uncommon-growth-in-the-digital-age-david-aaker","title":"Owning Game-Changing Subcategories","description":"\u003cp\u003eDiscover the transformative potential of niche markets with \u003cstrong\u003eOwning Game-Changing Subcategories\u003c\/strong\u003e by \u003cstrong\u003eDavid Aaker\u003c\/strong\u003e. Published by \u003cstrong\u003eMorgan James Publishing LLC\u003c\/strong\u003e in 2020, this insightful paperback spans 204 pages and is designed for forward-thinking organizations looking to thrive in the digital landscape.\u003c\/p\u003e \n\n\u003cp\u003eAaker expertly guides readers through the process of identifying and establishing game-changing subcategories that can drive significant organizational growth. In an era where digital innovation reigns supreme, this book offers practical strategies and actionable insights to help businesses carve out their unique space in the market.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a business leader, marketer, or entrepreneur, \u003cstrong\u003eOwning Game-Changing Subcategories\u003c\/strong\u003e provides the tools you need to harness the power of digital to achieve lasting success. Don't miss your chance to elevate your understanding and application of subcategory ownership in today's competitive environment.\u003c\/p\u003e","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":52265453650262,"sku":"9781642798906","price":15.31,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781642798906.jpg?v=1767797853"},{"product_id":"future-of-purpose-driven-branding-morgan-james-publishing-llc-9781631959882-signature-programs-that-impact-society-inspire-and-enhance-a-business-david-aaker","title":"Future of Purpose-Driven Branding","description":"\u003cp\u003eDiscover the transformative insights in \u003cstrong\u003eThe Future of Purpose-Driven Branding\u003c\/strong\u003e by David Aaker, published by Morgan James Publishing LLC in 2022. This engaging paperback, spanning 225 pages, serves as an essential resource for businesses aiming to develop impactful social programs that resonate with their audience. Aaker, a renowned expert in branding, explores how purpose-driven initiatives can effectively communicate a company's social efforts while simultaneously advancing its business goals. This book is perfect for marketers, entrepreneurs, and business leaders looking to enhance their brand's social responsibility and make a meaningful difference in the world. Dive into this compelling read and learn how to align your brand with a purpose that truly matters.\u003c\/p\u003e","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":52274079564118,"sku":"9781631959882","price":16.44,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781631959882.jpg?v=1767811897"}],"url":"https:\/\/www.laufgard.com\/collections\/david-aaker.oembed","provider":"Bookshop","version":"1.0","type":"link"}