{"title":"Howard R. Moskowitz","description":null,"products":[{"product_id":"viewpoints-and-controversies-in-sensory-science-and-consumer-product-testing-john-wiley-and-sons-ltd-9780917678578-howard-r-moskowitz","title":"Viewpoints and Controversies in Sensory Science and Consumer Product Testing","description":"\u003cp\u003eDiscover the insights shared by Howard R. Moskowitz in his groundbreaking book, \u003cstrong\u003eViewpoints and Controversies in Sensory Science and Consumer Product Testing\u003c\/strong\u003e. Published by John Wiley and Sons Ltd in 2005, this hardback edition spans an impressive 492 pages, offering readers a deep dive into the complexities of sensory evaluation and consumer products. Moskowitz expertly navigates various perspectives on product assessment, illuminating the debates surrounding study design and data analysis. Whether you are a professional in the food and beverage technology sector, a student of engineering, or simply interested in sensory science, this book will equip you with the knowledge to tackle controversies and enhance your understanding of consumer testing. Engage with diverse viewpoints and find clarity in the multifaceted world of sensory science.\u003c\/p\u003e","brand":"Howard R. Moskowitz","offers":[{"title":"Default Title","offer_id":52224658768214,"sku":"9780917678578","price":243.65,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780917678578.jpg?v=1767738067"},{"product_id":"sensory-and-consumer-research-in-food-product-design-and-development-john-wiley-and-sons-ltd-9780813813660-howard-r-moskowitz","title":"Sensory and Consumer Research in Food Product Design and Development","description":"\u003cp\u003eExplore the fascinating intersection of sensory science and consumer behavior with \"Sensory and Consumer Research in Food Product Design and Development,\" Second Edition by Howard R. Moskowitz. Published by John Wiley and Sons Ltd in 2012, this comprehensive guide spans 448 pages, offering an in-depth look at the challenges and innovations in the food industry.\u003c\/p\u003e \n\n\u003cp\u003eMoskowitz expertly blends theory with practical case studies, enabling food professionals to understand complex issues and devise effective solutions. This book not only highlights essential sensory evaluation techniques but also provides insights into consumer testing that can drive successful product development.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a food scientist, product developer, or a curious enthusiast, this edition is packed with valuable knowledge that will enhance your understanding of how sensory and consumer research can shape food product design. Don't miss the opportunity to gain expertise from a leading authority in the field!\u003c\/p\u003e","brand":"Howard R. Moskowitz","offers":[{"title":"Default Title","offer_id":52229043978582,"sku":"9780813813660","price":236.38,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780813813660.jpg?v=1767744332"},{"product_id":"concept-research-in-food-product-design-and-development-john-wiley-and-sons-ltd-9780813824246-howard-r-moskowitz","title":"Concept Research in Food Product Design and Development","description":"\u003cp\u003eDiscover the essential guide to product innovation with \u003cstrong\u003eConcept Research in Food Product Design and Development\u003c\/strong\u003e by \u003cstrong\u003eHoward R. Moskowitz\u003c\/strong\u003e. Published by John Wiley and Sons Ltd in 2005, this comprehensive hardback spans 610 pages and delves into the vital role of concepts in the development and marketing of food products. \u003c\/p\u003e \n\n\u003cp\u003eMoskowitz emphasizes that strong product concepts serve as blueprints that resonate with consumers, steering developers and marketers toward success. By understanding consumer needs and preferences, this book equips professionals in the food industry with the tools to create appealing and market-ready products. \u003c\/p\u003e\n\n\u003cp\u003eWhether you are involved in food science, product management, or sensory evaluation, this insightful resource will enhance your knowledge and strategies in the competitive landscape of food and beverage technology. Elevate your product development process with this indispensable guide today!\u003c\/p\u003e","brand":"Howard R. Moskowitz","offers":[{"title":"Default Title","offer_id":52248857968982,"sku":"9780813824246","price":300.64,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780813824246.jpg?v=1767775057"}],"url":"https:\/\/www.laufgard.com\/collections\/howard-r-moskowitz.oembed","provider":"Bookshop","version":"1.0","type":"link"}