{"title":"Irene C. L. Ng","description":null,"products":[{"product_id":"pricing-and-revenue-management-of-services-taylor-francis-ltd-9780415551953-a-strategic-approach-irene-c-l-ng","title":"Pricing and Revenue Management of Services","description":"\u003cp\u003eIn a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.\u003c\/p\u003e","brand":"Irene C. L. Ng","offers":[{"title":"Default Title","offer_id":52231836303702,"sku":"9780415551953","price":59.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415551953.jpg?v=1767748941"},{"product_id":"pricing-and-revenue-management-of-services-taylor-francis-ltd-9780415350778-a-strategic-approach-irene-c-l-ng","title":"Pricing and Revenue Management of Services","description":"\u003cp\u003eIn a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.\u003c\/p\u003e","brand":"Irene C. L. Ng","offers":[{"title":"Default Title","offer_id":52231836369238,"sku":"9780415350778","price":194.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415350778.jpg?v=1767748939"},{"product_id":"creating-new-markets-in-the-digital-economy-cambridge-university-press-9781107049352-value-and-worth-irene-c-l-ng","title":"Creating New Markets in the Digital Economy","description":"\u003cp\u003eIn \"Creating New Markets in the Digital Economy,\" author Irene C. L. Ng offers a compelling exploration of how digital connectivity is reshaping the business landscape. Published by Cambridge University Press in 2014, this insightful hardback spans 260 pages and delves into the emergence of innovative business models and the personalization of products and services. Ng's unique perspective, derived from her extensive experience in both business and academia, provides valuable insights for business leaders, entrepreneurs, policy makers, and students alike. This book serves as an essential resource for understanding the economic aspects of technological innovations and marketing research in today's digital age. Discover how to leverage new opportunities and create value in the rapidly evolving digital marketplace.\u003c\/p\u003e","brand":"Irene C. L. Ng","offers":[{"title":"Default Title","offer_id":52248195531094,"sku":"9781107049352","price":107.91,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107049352.jpg?v=1767774068"}],"url":"https:\/\/www.laufgard.com\/collections\/irene-c-l-ng.oembed","provider":"Bookshop","version":"1.0","type":"link"}