{"title":"John Heeley","description":null,"products":[{"product_id":"urban-destination-marketing-in-contemporary-europe-channel-view-publications-ltd-9781845414924-uniting-theory-and-practice-john-heeley","title":"Urban Destination Marketing in Contemporary Europe","description":"\u003cp\u003eThis book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).\u003c\/p\u003e","brand":"John Heeley","offers":[{"title":"Default Title","offer_id":52225190494550,"sku":"9781845414924","price":36.32,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781845414924.jpg?v=1767738706"},{"product_id":"urban-destination-marketing-in-contemporary-europe-channel-view-publications-ltd-9781845414931-uniting-theory-and-practice-john-heeley","title":"Urban Destination Marketing in Contemporary Europe","description":"\u003cp\u003eThis book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).\u003c\/p\u003e","brand":"John Heeley","offers":[{"title":"Default Title","offer_id":52225190920534,"sku":"9781845414931","price":121.19,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781845414931.jpg?v=1767738708"},{"product_id":"inside-city-tourism-channel-view-publications-ltd-9781845411701-a-european-perspective-john-heeley","title":"Inside City Tourism","description":"\u003cp\u003eDiscover the intricate relationship between urban development and tourism in \u003cstrong\u003eInside City Tourism\u003c\/strong\u003e by \u003cstrong\u003eJohn Heeley\u003c\/strong\u003e. Published by Channel View Publications Ltd in 2011, this insightful paperback spans 192 pages, delving into how cities leverage tourism to enhance their economies and public image. Heeley expertly examines the historical context, measurement strategies, structural frameworks, operational tactics, and leadership dynamics involved in city tourism.\u003c\/p\u003e \u003cp\u003eThis book uniquely blends theoretical insights with practical applications, featuring innovative case studies that highlight effective city marketing strategies while addressing common challenges and opportunities faced by urban destinations. Whether you are a tourism professional, a city planner, or simply interested in the evolution of urban tourism, \u003cstrong\u003eInside City Tourism\u003c\/strong\u003e is an essential read that provides valuable perspectives on the future of city tourism and its impact on local communities.\u003c\/p\u003e","brand":"John Heeley","offers":[{"title":"Default Title","offer_id":52238727971158,"sku":"9781845411701","price":53.08,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781845411701.jpg?v=1767760668"}],"url":"https:\/\/www.laufgard.com\/collections\/john-heeley.oembed","provider":"Bookshop","version":"1.0","type":"link"}