{"title":"John W. Mullins","description":null,"products":[{"product_id":"new-business-road-test-the-9781292208398","title":"New Business Road Test, The","description":"\u003cp\u003eBefore you embark on your entrepreneurial journey, ensure your business idea is roadworthy with \"The New Business Road Test\" by John W. Mullins. Published in 2017, this essential guide spans 360 pages and provides invaluable insights for aspiring entrepreneurs. Mullins challenges you to critically assess your business concept, asking crucial questions: Is there a real market for your idea? Are you prepared to face competition in your chosen industry? Are you the right person to bring this vision to life? No matter your skills or resources, pursuing a flawed opportunity can lead to failure. This book equips you with the tools needed to evaluate your idea thoroughly before launching your lean start-up. Don't risk your future—take your concept for a test drive and ensure it has a fighting chance! Perfect for anyone interested in marketing research and new business enterprises, \"The New Business Road Test\" is a must-read for effective planning and strategy.\u003c\/p\u003e","brand":"John W. Mullins","offers":[{"title":"Default Title","offer_id":51099013022038,"sku":"9781292208398","price":36.37,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292208398.jpg?v=1755715269"},{"product_id":"marketing-management-a-strategic-decision-making-approach-mcgraw-hill-education-europe-9780078028793-john-w-mullins","title":"Marketing Management: A Strategic Decision-Making Approach","description":"\u003cp\u003e\u003cstrong\u003eMarketing Management: A Strategic Decision-Making Approach\u003c\/strong\u003e by John W. Mullins.\u003c\/p\u003e\n\u003cp\u003ePublished by McGraw-Hill, (2013), Paperback, 576 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing, Management, Marketing, management.\u003c\/p\u003e","brand":"John W. Mullins","offers":[{"title":"Default Title","offer_id":52236100239702,"sku":"9780078028793","price":257.38,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780078028793.jpg?v=1767756593"},{"product_id":"getting-to-plan-b-harvard-business-review-press-9781422126691-breaking-through-to-a-better-business-model-john-w-mullins","title":"Getting to Plan B","description":"\u003cp\u003eDiscover the essential guide for entrepreneurs in \"Getting to Plan B\" by John W. Mullins, published by Harvard Business Review Press in 2009. This insightful hardback edition spans 272 pages and offers a roadmap for successfully navigating the complexities of new business ventures. Mullins emphasizes the importance of adaptability in the entrepreneurial journey, highlighting that success often requires taking calculated risks and embracing change. Through specific, actionable steps, this book empowers business leaders to reinvent their models and better meet market demands. Whether you're launching a startup or innovating within a corporation, \"Getting to Plan B\" is your go-to resource for transforming challenges into opportunities. Unleash your business potential and ensure your venture thrives in a competitive landscape.\u003c\/p\u003e","brand":"John W. Mullins","offers":[{"title":"Default Title","offer_id":52242397659478,"sku":"9781422126691","price":45.07,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781422126691.jpg?v=1767764918"}],"url":"https:\/\/www.laufgard.com\/collections\/john-w-mullins.oembed","provider":"Bookshop","version":"1.0","type":"link"}