{"title":"Strategic Management","description":null,"products":[{"product_id":"exploring-strategic-change-9780273778912","title":"Exploring Strategic Change","description":"\u003cp\u003eDiscover the essential insights of change management with \u003cstrong\u003eExploring Strategic Change\u003c\/strong\u003e by \u003cstrong\u003eJulia Balogun\u003c\/strong\u003e. Published in 2015, this comprehensive book spans 280 pages and serves as a vital resource for anyone looking to navigate the complexities of organizational change. Balogun presents the material in an accessible style while grounding it in solid theoretical frameworks, making it suitable for both newcomers and seasoned professionals alike.\u003c\/p\u003e \u003cp\u003eThis latest edition features up-to-date case studies and fresh perspectives on critical topics, including employee engagement, ensuring that readers are well-equipped to tackle the challenges of strategic planning. Professor Katie Bailey from the University of Sussex highly recommends this book for its relevance and practicality in understanding the realities of managing change. Enhance your knowledge and skills in change management with this indispensable guide.\u003c\/p\u003e","brand":"Julia Balogun","offers":[{"title":"Default Title","offer_id":50910284448086,"sku":"9780273778912","price":83.65,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273778912.jpg?v=1753707416"},{"product_id":"strategy-bites-back-9780273721840","title":"Strategy Bites Back","description":"\u003cp\u003eDiscover a fresh perspective on strategic management with \"Strategy Bites Back,\" authored by Bruce Ahlstrand. Published in 2008, this 240-page anthology offers a refreshing take on the complexities of strategy, challenging conventional models that often leave you feeling overwhelmed. Rather than getting bogged down in rigid frameworks, Ahlstrand emphasizes the importance of creativity and differentiation in strategic thinking.\u003c\/p\u003e \n\n\u003cp\u003eThis engaging collection features insights from diverse voices, including Lucy Kellaway, Mao Tse Tung, Jack Welch, Michael Porter, and Gary Hamel, ensuring a multifaceted exploration of strategy. \"Strategy Bites Back\" invites you to think outside the box, turning strategy into a stimulating and enjoyable endeavor rather than a mundane task. Perfect for professionals seeking to revitalize their approach to strategic planning, this book will inspire you to embrace innovation and tactical differentiation in your business practices.\u003c\/p\u003e \n\n\u003cp\u003eTransform your strategic mindset—grab your copy of \"Strategy Bites Back\" today!\u003c\/p\u003e","brand":"Bruce Ahlstrand","offers":[{"title":"Default Title","offer_id":50970848526678,"sku":"9780273721840","price":19.39,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273721840.jpg?v=1754135154"},{"product_id":"strategy-safari-9780273719588","title":"Strategy Safari","description":"\u003cp\u003eDiscover the insightful world of strategic management with \u003cstrong\u003eStrategy Safari\u003c\/strong\u003e by \u003cstrong\u003eHenry Mintzberg\u003c\/strong\u003e. Published in 2008, this comprehensive guide spans 464 pages and offers a refreshing perspective on the complexities of business strategy. Mintzberg, a renowned management thinker, demystifies the often confusing landscape of strategic planning, providing clarity amidst the jargon and fads that frequently overwhelm managers. His engaging approach encourages readers to rethink traditional strategies and embrace a more nuanced understanding of strategic processes. As acclaimed by The Observer as \"a breath of fresh air,\" and hailed by management guru Tom Peters as one of the best management books of the last 25 years, this book is essential for anyone looking to enhance their strategic thinking skills. Whether you are a seasoned manager or a newcomer to the field, \u003cstrong\u003eStrategy Safari\u003c\/strong\u003e will equip you with the tools to navigate the intricate world of business strategy effectively.\u003c\/p\u003e","brand":"Henry Mintzberg","offers":[{"title":"Default Title","offer_id":51012932501846,"sku":"9780273719588","price":36.37,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273719588.jpg?v=1754557510"},{"product_id":"strategy-process-the-9780273716280","title":"Strategy Process, The","description":"\u003cp\u003eDiscover the profound insights of \u003cstrong\u003eThe Strategy Process\u003c\/strong\u003e by \u003cstrong\u003eHenry Mintzberg\u003c\/strong\u003e, an authoritative textbook that stands out in the realm of strategic planning. Published in 2013, this comprehensive fifth edition spans 744 pages, offering a rich blend of theory and practical applications. Mintzberg delves into the complexities of strategy, encouraging readers to engage in thoughtful debate and reflection. The text emphasizes the intricate relationship between strategy, organizational politics, and individual behaviors, making it an invaluable resource for anyone looking to deepen their understanding of strategic management. Whether you are a student, a professional, or an enthusiast, this book is designed to illuminate the multifaceted nature of strategy and inspire critical thinking. Enhance your strategic acumen with this essential guide from one of the leading voices in the field.\u003c\/p\u003e","brand":"Henry Mintzberg","offers":[{"title":"Default Title","offer_id":51013062558038,"sku":"9780273716280","price":99.42,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273716280.jpg?v=1754558049"},{"product_id":"nonmarket-strategic-management-9781138918290","title":"Nonmarket Strategic Management","description":"\u003cp\u003eWith case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.\u003c\/p\u003e","brand":"Cosmina Lelia Voinea","offers":[{"title":"Default Title","offer_id":51087826485590,"sku":"9781138918290","price":50.92,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138918290.jpg?v=1755606655"},{"product_id":"concepts-in-strategic-management-and-business-policy-globalization-innovation-and-sustainability-global-edition-9781292227290","title":"Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition","description":"\u003cp\u003eDiscover the essential guide for Strategic Management and Business Policy with \u003cstrong\u003eConcepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eThomas L. Wheelen\u003c\/strong\u003e. This 15th edition, published in 2017, builds on the success of previous editions by enhancing its focus on critical contemporary themes such as globalization, innovation, and sustainability. Spanning 432 pages, this comprehensive textbook provides a strategic management model that empowers students to grasp and apply key concepts effectively. With its modernized approach, this classic text is an invaluable resource for anyone looking to delve into strategic planning and policy development. Equip yourself with the knowledge and skills necessary to navigate today’s dynamic business environment with Wheelen's expert insights.\u003c\/p\u003e","brand":"Thomas L. Wheelen","offers":[{"title":"Default Title","offer_id":51099019346262,"sku":"9781292227290","price":82.44,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292227290.jpg?v=1755715321"},{"product_id":"w-chan-kim-harvard-business-school-publishing-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-9781625274496","title":"Blue Ocean Strategy, Expanded Edition, How to Create Uncontested Market Space and Make the Competition Irrelevant","description":"\u003cp\u003eDiscover the groundbreaking insights of W. Chan Kim in the \u003cstrong\u003eBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant\u003c\/strong\u003e. This influential book, published in 2015, has captivated readers worldwide, selling over 3.5 million copies and translated into 44 languages. With 320 pages of innovative strategies, Kim challenges traditional business practices and encourages companies to explore untapped markets, fostering creativity and growth. Whether you're an entrepreneur, business leader, or simply interested in strategic thinking, this essential read will equip you with the tools to navigate competitive landscapes and thrive in your industry. Embrace the power of blue ocean thinking and transform your approach to business today!\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":51912356790614,"sku":"9781625274496","price":27.89,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781625274496.jpg?v=1763669985"},{"product_id":"what-is-strategy-and-does-it-matter-cengage-learning-emea-9781861523778-richard-whittington","title":"What Is Strategy and Does It Matter?","description":"\u003cp\u003e\u003cstrong\u003eWhat Is Strategy and Does It Matter?\u003c\/strong\u003e by Richard Whittington.\u003c\/p\u003e\n\u003cp\u003ePublished by Int. Cengage Business Press, (2000), Paperback, 168 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Strategic planning, Strategisches Management, Strategisch management.\u003c\/p\u003e","brand":"Richard Whittington","offers":[{"title":"Default Title","offer_id":52224201982294,"sku":"9781861523778","price":64.25,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861523778.jpg?v=1767737478"},{"product_id":"west-meets-east-emerald-publishing-limited-9781781900284-building-theoretical-bridges","title":"West Meets East","description":"\u003cp\u003e\"West Meets East,\" authored by an esteemed team of scholars, is a pivotal work published by Emerald Publishing Limited in 2012. Spanning 378 pages, this hardback edition delves into the intricacies of strategic management, offering readers a comprehensive exploration of the multifaceted methodologies that shape the field.\u003c\/p\u003e\n\n\u003cp\u003eThe book serves as an essential forum for critique and discussion, tackling key methodological issues that managers face as they steer their organizations toward success. With contributions from leading experts, \"West Meets East\" encourages a rich dialogue on the convergence of Western and Eastern strategic practices, making it a valuable resource for both scholars and practitioners alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned professional or a student of strategic management, this title is an indispensable addition to your library, providing insights that bridge diverse perspectives in the global business arena.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52224267682134,"sku":"9781781900284","price":146.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781781900284.jpg?v=1767737572"},{"product_id":"sustaining-high-performance-taylor-francis-inc-9781884015557-the-strategic-transformation-to-a-customer-focused-learning-organization","title":"SUSTAINING High Performance","description":"\u003cp\u003eDiscover the secrets to achieving lasting success in today's competitive business landscape with \"SUSTAINING High Performance,\" authored by Taylor \u0026amp; Francis Inc. Published in 1995, this insightful hardback spans 288 pages, delving into essential management strategies that drive growth, profitability, and a sustainable competitive edge. \u003c\/p\u003e \n\n\u003cp\u003eThis book explores a range of innovative initiatives that American businesses have adopted, including Total Quality Management (TQM), reengineering, service management, self-directed work teams, and empowerment. By integrating these concepts, organizations can foster high-performance cultures that not only thrive in challenging markets but also ensure long-term success. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business leader, manager, or aspiring entrepreneur, \"SUSTAINING High Performance\" provides valuable insights and practical approaches to elevate your business to new heights. Embrace the principles within these pages and transform your organization into a powerhouse of efficiency and effectiveness.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52227350004054,"sku":"9781884015557","price":169.75,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781884015557.jpg?v=1767741578"},{"product_id":"strategic-risk-management-practice-cambridge-university-press-9780521114240-how-to-deal-effectively-with-major-corporate-exposures-torben-juul-andersen","title":"Strategic Risk Management Practice","description":"\u003cp\u003eDiscover the essential strategies for effective risk management in the timely publication, \u003cstrong\u003eStrategic Risk Management Practice\u003c\/strong\u003e by \u003cstrong\u003eTorben Juul Andersen\u003c\/strong\u003e. Released by \u003cem\u003eCambridge University Press\u003c\/em\u003e in 2010, this hardback edition spans 268 pages and addresses the pressing need for proficient risk management, especially in light of recent financial crises.\u003c\/p\u003e \n\n\u003cp\u003eAndersen expertly combines diverse ideas, concepts, and practices from various risk markets and academic fields, offering readers a comprehensive overview of innovative approaches to strategic planning and risk management. This book is an invaluable resource for professionals aiming to enhance their understanding and implementation of risk management techniques in their organizations.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned practitioner or new to the field, \u003cstrong\u003eStrategic Risk Management Practice\u003c\/strong\u003e will equip you with the knowledge necessary to navigate the complexities of risk in today's dynamic environment.\u003c\/p\u003e","brand":"Torben Juul Andersen","offers":[{"title":"Default Title","offer_id":52227620667734,"sku":"9780521114240","price":113.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521114240.jpg?v=1767742025"},{"product_id":"strategic-planning-plus-sage-publications-inc-9780803948051-an-organizational-guide","title":"Strategic Planning Plus","description":"\u003cp\u003e\u003cstrong\u003eStrategic Planning Plus\u003c\/strong\u003e by Roger A. Kaufman.\u003c\/p\u003e\n\u003cp\u003ePublished by Sage Publications, (1992), Paperback, 344 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Strategic planning, Planification strategique, Unternehmensplanung, Strategische planning.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52227623780694,"sku":"9780803948051","price":112.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780803948051.jpg?v=1767742028"},{"product_id":"strategic-marketing-planning-and-control-taylor-francis-ltd-9780750682718-plannning-and-control-graeme-drummond","title":"Strategic Marketing Planning and Control","description":"\u003cp\u003eDiscover the essential guide to effective marketing with \"Strategic Marketing Planning and Control\" by Graeme Drummond. Published by Taylor \u0026amp; Francis Ltd in 2007, this meticulously crafted third edition spans 348 pages and offers valuable insights for marketers and managers alike. \u003c\/p\u003e \u003cp\u003eThis comprehensive book delves into crucial topics such as customer relationship management, business ethics, and market-led orientation. Drummond's exam-focused approach ensures that readers not only grasp the concepts but are also well-prepared for practical application in the real world. Whether you are an aspiring marketer or an experienced professional, this work is designed to enhance your decision-making skills and provide a solid foundation in strategic marketing planning and control. Don't miss out on this vital resource to excel in the competitive marketing landscape.\u003c\/p\u003e","brand":"Graeme Drummond","offers":[{"title":"Default Title","offer_id":52227625779542,"sku":"9780750682718","price":242.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750682718.jpg?v=1767742030"},{"product_id":"strategic-market-management-european-edition-john-wiley-sons-inc-9780470059869-david-a-aaker","title":"Strategic Market Management, European Edition","description":"\u003cp\u003eUnlock the secrets to effective marketing with \"Strategic Market Management, European Edition\" by David A. Aaker. Published by John Wiley \u0026amp; Sons Inc in 2007, this essential guide spans 368 pages, offering a comprehensive look into advanced marketing strategies. Aaker, a renowned author in the field, presents invaluable concepts and frameworks that are crucial for anyone passionate about marketing strategy or strategic management.\u003c\/p\u003e \n\n\u003cp\u003eThroughout the book, you'll discover real-world cases and examples that highlight marketing practices particularly relevant to the UK and Europe, making it a practical resource for professionals in these markets. Whether you're a student, marketer, or business leader, Aaker's insights will equip you with the tools necessary to navigate the complexities of market management. Dive into this engaging read and elevate your marketing expertise today!\u003c\/p\u003e","brand":"David A. Aaker","offers":[{"title":"Default Title","offer_id":52227626729814,"sku":"9780470059869","price":65.42,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470059869.jpg?v=1767742032"},{"product_id":"strategic-management-business-expert-press-9781631570735-an-executive-perspective-cornelis-a-de","title":"Strategic Management","description":"\u003cp\u003eDiscover the essential principles of effective strategy formulation and execution in business with \u003cstrong\u003eStrategic Management\u003c\/strong\u003e by Cornelis A. de. Published by Business Expert Press in 2015, this insightful paperback spans 180 pages and is crafted specifically for aspiring executives and MBA or EMBA students preparing for senior management roles.\u003c\/p\u003e \n\n\u003cp\u003eIn this comprehensive guide, readers will gain a deeper understanding of the strategic management process and learn how to navigate complex business environments successfully. Whether you're an emerging leader or an experienced professional, this book equips you with the knowledge and skills necessary to drive organizational success through strategic thinking and action.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your strategic acumen and prepare for the challenges of corporate leadership with this indispensable resource tailored to future executives.\u003c\/p\u003e","brand":"Cornelis A. de","offers":[{"title":"Default Title","offer_id":52227731915094,"sku":"9781631570735","price":21.82,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781631570735.jpg?v=1767742217"},{"product_id":"strategic-management-and-business-policy-globalization-innovation-and-sustainability-global-edition-mylab-management-with-pearson-etext-package-pearson-education-limited-9781292215617-thomas-l-wheelen","title":"Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition + MyLab Management with Pearson eText (Package)","description":"\u003cp\u003e\u003cstrong\u003eStrategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition + MyLab Management with Pearson eText (Package)\u003c\/strong\u003e by Thomas L. Wheelen, J. David Hunger, Tom Wheelen.\u003c\/p\u003e\n\u003cp\u003ePublished by Pearson Education, Limited, (2017), 848 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Bedrijfsbeleid, Strategic planning, Sustainability, Case studies.\u003c\/p\u003e","brand":"Thomas L. Wheelen","offers":[{"title":"Default Title","offer_id":52227731980630,"sku":"9781292215617","price":95.28,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292215617.jpg?v=1767742215"},{"product_id":"short-introduction-to-strategic-management-cambridge-university-press-9781107031364-torben-juul-andersen","title":"Short Introduction to Strategic Management","description":"\u003cp\u003eDiscover the essential insights of strategic management with \"Short Introduction to Strategic Management\" by Torben Juul Andersen, published by Cambridge University Press in 2013. This comprehensive guide spans 316 pages and addresses the contemporary challenges faced in the field of management.\u003c\/p\u003e \n\n\u003cp\u003eAndersen expertly combines traditional analytical approaches with dynamic strategy-making, providing a well-rounded perspective that is both informative and practical. Key concepts and theories are presented in an accessible manner, making it easy for readers to apply these principles in real-world scenarios. Throughout the book, numerous concise examples illustrate specific business contexts, enabling readers to better understand the complexities of strategic planning.\u003c\/p\u003e\n\n\u003cp\u003eThis book is ideal for aspiring managers and professionals looking to enhance their strategic thinking skills. Equip yourself with the knowledge to navigate the ever-evolving business landscape and drive your organization forward.\u003c\/p\u003e","brand":"Torben Juul Andersen","offers":[{"title":"Default Title","offer_id":52228788650326,"sku":"9781107031364","price":71.54,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107031364.jpg?v=1767743835"},{"product_id":"short-introduction-to-strategic-management-cambridge-university-press-9781107671355","title":"Short Introduction to Strategic Management","description":"\u003cp\u003eDiscover the essential insights of strategic management with the \u003cstrong\u003eShort Introduction to Strategic Management\u003c\/strong\u003e by Cambridge University Press. Published in 2013, this engaging paperback spans 311 pages, offering a comprehensive yet accessible exploration of contemporary challenges in the field. The author expertly combines traditional analytical methods with dynamic strategy-making, ensuring that readers can easily grasp key concepts and theories. Each chapter is enriched with real-world examples, providing practical illustrations of strategic issues faced in various business contexts. Perfect for both students and professionals, this book serves as a valuable resource for anyone looking to enhance their understanding of strategic management. Order your copy today from Bookshop and elevate your management skills!\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52228788781398,"sku":"9781107671355","price":33.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107671355.jpg?v=1767743836"},{"product_id":"principles-of-marketing-pearson-education-limited-9781292269566-phil-t-kotler","title":"Principles of Marketing","description":"\u003cp\u003eDiscover the foundational concepts of marketing with \u003cstrong\u003ePrinciples of Marketing\u003c\/strong\u003e by Phil T. Kotler. This 8th European Edition, published by Pearson Education Limited in 2019, is an essential resource for both undergraduate and postgraduate marketing courses. Spanning 720 pages, this comprehensive textbook delves into a variety of theoretical frameworks and practical applications, ensuring that students grasp the dynamic nature of contemporary marketing practices. Whether you are a student eager to learn or an educator seeking a reliable teaching tool, this book provides the insights necessary to navigate the fast-paced marketing landscape of today. Enhance your understanding and stay ahead in the field with this authoritative guide.\u003c\/p\u003e","brand":"Phil T. Kotler","offers":[{"title":"Default Title","offer_id":52231785054550,"sku":"9781292269566","price":87.29,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292269566.jpg?v=1767748854"},{"product_id":"nonmarket-strategic-management-taylor-francis-ltd-9781138918283-cosmina-lelia-voinea","title":"Nonmarket Strategic Management","description":"\u003cp\u003eWith case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.\u003c\/p\u003e","brand":"Cosmina Lelia Voinea","offers":[{"title":"Default Title","offer_id":52234183115094,"sku":"9781138918283","price":187.94,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138918283.jpg?v=1767753182"},{"product_id":"new-strategic-selling-kogan-page-ltd-9780749462949-the-unique-sales-system-proven-successful-by-the-world-s-best-companies-miller-robert-b","title":"New Strategic Selling","description":"\u003cp\u003eDiscover the transformative power of B2B sales with \u003cstrong\u003eNew Strategic Selling\u003c\/strong\u003e by Robert B. Miller, published by Kogan Page Ltd in 2011. This third revised edition delves into the dynamic landscape of business-to-business sales, offering insights from the renowned experts at Miller Heiman. With 288 pages of actionable strategies, this bestselling guide introduces the revolutionary 'win-win' concept, which has reshaped the way sales professionals approach their clients. Whether you're a seasoned sales veteran or just starting out, this book provides essential tools and techniques to navigate the complexities of modern selling. Elevate your sales game and achieve lasting success with the proven methods found in \u003cstrong\u003eNew Strategic Selling\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Miller, Robert B.","offers":[{"title":"Default Title","offer_id":52234347938134,"sku":"9780749462949","price":42.43,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749462949.jpg?v=1767753497"},{"product_id":"microfoundations-cambridge-university-press-9781108468985-nature-debate-and-promise-nicolai-j-foss","title":"Microfoundations","description":"\u003cp\u003eDiscover the insightful exploration of microfoundations in Nicolai J. Foss's compelling book, \u003cstrong\u003eMicrofoundations\u003c\/strong\u003e, published by Cambridge University Press in 2019. This 75-page paperback delves into the characterization of microfoundations, drawing from classical methodologies in social science. Foss meticulously documents and discusses their significance in management research, providing a thorough understanding of how microfoundations relate to multilevel research. The book also addresses various criticisms surrounding microfoundations and presents empirical research strategies tailored for this vital area of study. Ideal for scholars and practitioners alike, \u003cstrong\u003eMicrofoundations\u003c\/strong\u003e is an essential addition to your library, offering a robust framework for strategic planning and microeconomic analysis. Enhance your comprehension of this pivotal concept today!\u003c\/p\u003e","brand":"Nicolai J. Foss","offers":[{"title":"Default Title","offer_id":52235249058134,"sku":"9781108468985","price":21.82,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781108468985.jpg?v=1767755120"},{"product_id":"marketing-in-the-21st-century-and-beyond-bloomsbury-publishing-plc-9781440828522-timeless-strategies-for-success-bruce-david-keillor","title":"Marketing in the 21st Century and Beyond","description":"\u003cp\u003eDiscover the essential insights of modern marketing with \u003cstrong\u003eMarketing in the 21st Century and Beyond\u003c\/strong\u003e by \u003cstrong\u003eBruce David Keillor\u003c\/strong\u003e. Published by \u003cstrong\u003eBloomsbury Publishing Plc\u003c\/strong\u003e in 2012, this hardback edition spans 276 pages, offering a thorough exploration of marketing strategies crucial for organizational success. \u003c\/p\u003e \u003cp\u003eKeillor delves into the evolving landscape of marketing, providing readers with innovative approaches and actionable guidance to thrive in today's competitive environment. Whether you're a marketing professional or a business leader, this book serves as a vital resource for navigating the complexities of marketing in the modern era. Equip yourself with the knowledge to elevate your marketing efforts and achieve lasting success.\u003c\/p\u003e","brand":"Bruce David Keillor","offers":[{"title":"Default Title","offer_id":52235760042326,"sku":"9781440828522","price":60.62,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781440828522.jpg?v=1767756011"},{"product_id":"marketing-management-and-strategy-pearson-education-limited-9780273693987","title":"Marketing Management and Strategy","description":"\u003cp\u003eDiscover the essential resource for aspiring marketers and business leaders with \u003cstrong\u003eMarketing Management and Strategy\u003c\/strong\u003e by Pearson Education Limited. This comprehensive guide, published in 2006, spans 464 pages and is now in its fourth edition. Tailored for MBA and executive courses, it provides a practical approach to the fundamental concepts of marketing and strategy.\u003c\/p\u003e \n\n\u003cp\u003eInside, you will find detailed step-by-step instructions for developing effective marketing strategies, making informed pricing decisions, and crafting impactful advertising and communication plans. This book addresses the key issues relevant to modern business, making it an invaluable tool for anyone looking to enhance their marketing acumen. Whether you are a student or a seasoned professional, \u003cstrong\u003eMarketing Management and Strategy\u003c\/strong\u003e is your go-to guide for mastering the art of marketing in today’s competitive landscape.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52236101157206,"sku":"9780273693987","price":90.93,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273693987.jpg?v=1767756596"},{"product_id":"high-impact-sales-force-automation-taylor-francis-inc-9781574440935-a-strategic-perspective-glen-peterson","title":"High-Impact Sales Force Automation","description":"\u003cp\u003eDiscover the transformative power of technology in sales with \u003cstrong\u003eHigh-Impact Sales Force Automation\u003c\/strong\u003e by Glen Peterson. Published by Taylor \u0026amp; Francis Inc in 1997, this insightful hardback spans 296 pages and serves as a comprehensive guide for integrating cutting-edge computer technology into your sales and marketing departments. Glen Peterson, with his unique expertise in both business and science, offers a practical yet thorough exploration of sales force automation. This book is essential for professionals looking to enhance their sales strategies and streamline processes. Dive into the world of sales technology and unlock new levels of efficiency and effectiveness in your organization.\u003c\/p\u003e","brand":"Glen Peterson","offers":[{"title":"Default Title","offer_id":52240341696854,"sku":"9781574440935","price":151.56,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781574440935.jpg?v=1767762763"},{"product_id":"essential-advantage-harvard-business-review-press-9781422136515-how-to-win-with-a-capabilities-driven-strategy-paul-leinwand","title":"Essential Advantage","description":"\u003cp\u003eUnlock your company's potential with \u003cstrong\u003eEssential Advantage\u003c\/strong\u003e by \u003cstrong\u003ePaul Leinwand\u003c\/strong\u003e, published by Harvard Business Review Press in 2010. This insightful book spans 240 pages and serves as a vital resource for business leaders seeking to identify their firm's unique blend of strategic direction and distinctive capabilities. Leinwand guides you in understanding what gives your organization the 'right to win' in competitive markets.\u003c\/p\u003e \u003cp\u003eMore than just a theoretical guide, \u003cstrong\u003eEssential Advantage\u003c\/strong\u003e provides practical strategies to construct a coherent company where all elements work in harmony, eliminating internal conflicts. Whether you're a seasoned executive or an aspiring entrepreneur, this book is essential for anyone looking to enhance their business strategy and achieve sustainable success. Discover how to align your resources and capabilities effectively to create a winning formula in your industry.\u003c\/p\u003e","brand":"Paul Leinwand","offers":[{"title":"Default Title","offer_id":52244490715478,"sku":"9781422136515","price":30.31,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781422136515.jpg?v=1767768185"},{"product_id":"economics-and-management-of-competitive-strategy-world-scientific-publishing-co-pte-ltd-9789812838469-daniel-f-spulber","title":"Economics And Management Of Competitive Strategy","description":"\u003cp\u003eProvides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.\u003c\/p\u003e","brand":"Daniel F. Spulber","offers":[{"title":"Default Title","offer_id":52245310767446,"sku":"9789812838469","price":146.71,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789812838469.jpg?v=1767769493"},{"product_id":"dictionary-of-strategy-sage-publications-inc-9780761930730-strategic-management-a-z-louise-kelly","title":"Dictionary of Strategy","description":"\u003cp\u003ePresenting over 550 terms, this guide to strategic management presents the subject in a historical context, showing readers how views have changed and evolved, as well as inviting the reader to think more deeply about the issues raised.\u003c\/p\u003e","brand":"Louise Kelly","offers":[{"title":"Default Title","offer_id":52247086989654,"sku":"9780761930730","price":112.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761930730.jpg?v=1767772279"},{"product_id":"strategy-oxford-university-press-9780192845399-theory-practice-implementation-david-mackay","title":"Strategy","description":"\u003cp\u003eDiscover the essential guide to strategic thinking with \u003cstrong\u003eStrategy\u003c\/strong\u003e by \u003cstrong\u003eDavid Mackay\u003c\/strong\u003e, published by \u003cstrong\u003eOxford University Press\u003c\/strong\u003e in 2023. This comprehensive and accessible textbook, featuring a revised second edition, is specifically tailored for students pursuing courses in strategy or strategic management. Spanning an impressive \u003cstrong\u003e704 pages\u003c\/strong\u003e, it focuses on the critical implementation of strategy, equipping future business leaders with the skills to think, communicate, and act like strategists. Whether you are a student or a professional looking to enhance your strategic acumen, this book serves as an invaluable resource for navigating the complexities of strategic management. Embrace the opportunity to empower your career with insights from one of the leading texts in the field.\u003c\/p\u003e","brand":"David Mackay","offers":[{"title":"Default Title","offer_id":52258467053910,"sku":"9780192845399","price":72.74,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780192845399.jpg?v=1767788830"},{"product_id":"economics-and-management-of-competitive-strategy-world-scientific-publishing-co-pte-ltd-9789813224773-daniel-f-spulber","title":"Economics And Management Of Competitive Strategy","description":"","brand":"Daniel F. Spulber","offers":[{"title":"Default Title","offer_id":52275628081494,"sku":"9789813224773","price":61.84,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789813224773.jpg?v=1767815622"}],"url":"https:\/\/www.laufgard.com\/collections\/strateginis-valdymas.oembed","provider":"Bookshop","version":"1.0","type":"link"}