{"product_id":"advertising-and-new-media-taylor-francis-ltd-9780415430340-christ-spurgeon-christina-spurgeon","title":"Advertising and New Media","description":"\u003cp\u003eDiscover the dynamic interplay between advertising and new media in \u003cstrong\u003eAdvertising and New Media\u003c\/strong\u003e by \u003cstrong\u003eChrist Spurgeon\u003c\/strong\u003e and \u003cstrong\u003eChristina Spurgeon\u003c\/strong\u003e. Published in 2007, this insightful hardback edition spans 144 pages, offering a thorough examination of how advertising strategies have transformed in the digital age. The authors delve into the shift from traditional 'mass' media to personalized 'my' media, providing a global perspective enriched with real-world examples. This book is an essential read for anyone interested in the social aspects of advertising, consumer behavior, and the role of mass media in business. Whether you're a student, a marketing professional, or simply curious about the evolving landscape of advertising, this comprehensive guide will equip you with a deeper understanding of the new media landscape and its impact on consumers.\u003c\/p\u003e","brand":"Christ Spurgeon, Christina Spurgeon","offers":[{"title":"Default Title","offer_id":52253986062678,"sku":"9780415430340","price":187.94,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415430340.jpg?v=1767782710","url":"https:\/\/www.laufgard.com\/products\/advertising-and-new-media-taylor-francis-ltd-9780415430340-christ-spurgeon-christina-spurgeon","provider":"Bookshop","version":"1.0","type":"link"}