{"product_id":"advertising-effect-how-to-change-behaviour-9780195593921","title":"Advertising Effect: How to Change Behaviour","description":"\u003cp\u003eDiscover the transformative power of advertising in \"Advertising Effect: How to Change Behaviour\" by Adam Ferrier. Published in 2014, this insightful book delves into the intricate relationship between advertising and consumer behavior, exploring the psychological principles that drive decision-making. With 240 pages of compelling content, Ferrier, a renowned expert in the field, provides readers with a comprehensive understanding of how effective advertising can shape perceptions and influence choices. Whether you're a marketing professional, a student of psychology, or simply curious about the impact of advertising, this book is an essential read. Enhance your knowledge and discover strategies to leverage advertising for behavior change today!\u003c\/p\u003e","brand":"Adam Ferrier","offers":[{"title":"Default Title","offer_id":50987423334742,"sku":"9780195593921","price":32.73,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780195593921.jpg?v=1754318994","url":"https:\/\/www.laufgard.com\/products\/advertising-effect-how-to-change-behaviour-9780195593921","provider":"Bookshop","version":"1.0","type":"link"}