{"product_id":"big-zero-9780241401590","title":"Big Zero","description":"\u003cp\u003eUnlock the secrets to achieving startup speed at enterprise scale with \u003cstrong\u003eBig Zero\u003c\/strong\u003e by Jean Ovstoll, published in 2019. With 160 pages of insightful strategies, this book is essential for any business leader striving to foster growth in an increasingly competitive market. \u003c\/p\u003e \n\n\u003cp\u003eIn a landscape where hitting growth targets is becoming increasingly elusive, \u003cstrong\u003eBig Zero\u003c\/strong\u003e offers a fresh perspective on resource allocation through the concept of zero-based mindset (ZBx). Unlike traditional zero-based budgeting (ZBB) that primarily cuts costs, ZBx empowers companies to redirect resources into growth initiatives and sparks innovative ideas. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're facing strategic planning challenges or seeking to enhance your company's competitive edge, Jean Ovstoll's \u003cstrong\u003eBig Zero\u003c\/strong\u003e is your roadmap to success in business. Discover how to transform your organization and achieve remarkable growth today!\u003c\/p\u003e","brand":"Jean Ovstoll","offers":[{"title":"Default Title","offer_id":51000331436374,"sku":"9780241401590","price":23.56,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780241401590.jpg?v=1754448451","url":"https:\/\/www.laufgard.com\/products\/big-zero-9780241401590","provider":"Bookshop","version":"1.0","type":"link"}