{"product_id":"brand-desire-9781472988164","title":"Brand Desire","description":"\u003cp\u003eUnlock the power of brand allure with \"Brand Desire\" by Nicholas Ind, published in 2020. This insightful 208-page book brings to light the significance of creating and nurturing brand desirability, utilizing real-world case studies from globally recognized brands like BMW and Burberry.\u003c\/p\u003e \n\n\u003cp\u003eNicholas Ind delves into specific strategies and tools that empower companies to capture the heart of both new and existing customers. He emphasizes that desire is more than just a buzzword; it’s a crucial element for business success. By fostering true desirability, organizations can inspire unwavering customer loyalty, transform patrons into brand advocates, and encourage active participation in online communities.\u003c\/p\u003e \n\n\u003cp\u003ePerfect for professionals in management and marketing, \"Brand Desire\" is a must-read for anyone looking to elevate their brand's image and impact. Discover how to cultivate a passionate connection with your audience and watch your brand flourish.\u003c\/p\u003e","brand":"Nicholas Ind","offers":[{"title":"Default Title","offer_id":51313657708886,"sku":"9781472988164","price":20.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781472988164.jpg?v=1757839377","url":"https:\/\/www.laufgard.com\/products\/brand-desire-9781472988164","provider":"Bookshop","version":"1.0","type":"link"}