{"product_id":"brand-risk-taylor-francis-ltd-9781032837840-adding-risk-literacy-to-brand-management-david-abrahams","title":"Brand Risk","description":"\u003cp\u003eResponsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin\u003c\/p\u003e","brand":"David Abrahams","offers":[{"title":"Default Title","offer_id":52268352831830,"sku":"9781032837840","price":49.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032837840.jpg?v=1767801420","url":"https:\/\/www.laufgard.com\/products\/brand-risk-taylor-francis-ltd-9781032837840-adding-risk-literacy-to-brand-management-david-abrahams","provider":"Bookshop","version":"1.0","type":"link"}