{"product_id":"branding-masculinity-taylor-francis-ltd-9781138933392-tracing-the-cultural-foundations-of-brand-meaning-elizabeth-c-hirschman","title":"Branding Masculinity","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eBranding Masculinity\u003c\/strong\u003e by \u003cstrong\u003eElizabeth C. Hirschman\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2016. This compelling research book, spanning 108 pages, explores the cultural foundations of masculinity in America. Through engaging interviews and analysis, Hirschman uncovers what modern American men perceive as masculine beliefs, attitudes, behaviors, and possessions. \u003c\/p\u003e \u003cp\u003eAs the first of its kind, \u003cstrong\u003eBranding Masculinity\u003c\/strong\u003e invites readers to understand the complexities of masculinity in contemporary society. This essential read not only challenges traditional notions of manhood but also provides a fresh perspective on how men navigate their identities in today's world. Perfect for those interested in marketing, gender studies, and cultural analysis, this book is a must-have for anyone looking to deepen their understanding of masculinity and its branding in American culture.\u003c\/p\u003e","brand":"Elizabeth C. Hirschman","offers":[{"title":"Default Title","offer_id":52251346075990,"sku":"9781138933392","price":80.02,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138933392.jpg?v=1767778834","url":"https:\/\/www.laufgard.com\/products\/branding-masculinity-taylor-francis-ltd-9781138933392-tracing-the-cultural-foundations-of-brand-meaning-elizabeth-c-hirschman","provider":"Bookshop","version":"1.0","type":"link"}