{"product_id":"brands-and-cultural-analysis-springer-nature-switzerland-ag-9783030247089-arthur-asa-berger","title":"Brands and Cultural Analysis","description":"\u003cp\u003eDiscover the fascinating world of branding in \u003cstrong\u003eBrands and Cultural Analysis\u003c\/strong\u003e by \u003cstrong\u003eArthur Asa Berger\u003c\/strong\u003e. Published in 2019 by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e, this insightful hardback edition spans 177 pages and delves into the multifaceted nature of brands and their impact on society. \u003c\/p\u003e \n\n\u003cp\u003eIn this engaging book, Berger explores essential topics such as the essence of brands, their psychological influence, historical significance, and the intricate language surrounding them. He also examines the marketing strategies that define brands, the symbolism of logos, and the concept of the branded self. Additionally, Berger analyzes the cultural branding of cities like San Francisco and Japan, brand sacrality, and the competition that drives brand evolution. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a cultural analyst, or simply curious about the role of brands in our lives, \u003cstrong\u003eBrands and Cultural Analysis\u003c\/strong\u003e offers a thought-provoking perspective that is sure to enrich your understanding of contemporary branding. \u003c\/p\u003e","brand":"Arthur Asa Berger","offers":[{"title":"Default Title","offer_id":52250227507542,"sku":"9783030247089","price":60.62,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030247089.jpg?v=1767777173","url":"https:\/\/www.laufgard.com\/products\/brands-and-cultural-analysis-springer-nature-switzerland-ag-9783030247089-arthur-asa-berger","provider":"Bookshop","version":"1.0","type":"link"}