{"product_id":"china-goes-west-palgrave-macmillan-9781137293923-everything-you-need-to-know-about-chinese-companies-going-global-joel-backaler","title":"China Goes West","description":"\u003cp\u003eDiscover the compelling insights of \u003cstrong\u003eChina Goes West\u003c\/strong\u003e by \u003cstrong\u003eJoel Backaler\u003c\/strong\u003e, published by \u003cstrong\u003ePalgrave Macmillan\u003c\/strong\u003e in 2014. This enlightening hardback, spanning 190 pages, offers an unparalleled perspective on the dynamics of Chinese corporations as they venture into international markets.\u003c\/p\u003e \n\n\u003cp\u003eBackaler expertly combines executive interviews and firsthand accounts to illuminate the strategies behind the rise of Chinese companies both at home and abroad. This book is essential for anyone looking to understand how the West can effectively compete in this rapidly evolving landscape. With its rich context and informative analysis, \u003cstrong\u003eChina Goes West\u003c\/strong\u003e is a must-read for business professionals, policymakers, and anyone interested in global market trends.\u003c\/p\u003e","brand":"Joel Backaler","offers":[{"title":"Default Title","offer_id":52250076315990,"sku":"9781137293923","price":33.94,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781137293923.jpg?v=1767776940","url":"https:\/\/www.laufgard.com\/products\/china-goes-west-palgrave-macmillan-9781137293923-everything-you-need-to-know-about-chinese-companies-going-global-joel-backaler","provider":"Bookshop","version":"1.0","type":"link"}