{"product_id":"cim-handbook-of-strategic-marketing-taylor-francis-ltd-9780750626132-colin-egan","title":"CIM Handbook of Strategic Marketing","description":"\u003cp\u003eDiscover the essential insights for senior executives in the \u003cstrong\u003eCIM Handbook of Strategic Marketing\u003c\/strong\u003e by \u003cstrong\u003eColin Egan\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 1998, this comprehensive hardback edition spans \u003cstrong\u003e298 pages\u003c\/strong\u003e and delves into the strategic dimensions of marketing management. Egan emphasizes the critical importance of aligning your company's capabilities with genuinely attractive market sectors, making this book an invaluable reference for effective marketing practice. Whether you're looking to refine your business strategy or enhance your marketing efforts, this handbook provides the tools and knowledge you need to succeed in today’s competitive landscape. Elevate your strategic marketing skills and ensure your company's growth with this indispensable resource.\u003c\/p\u003e","brand":"COLIN EGAN","offers":[{"title":"Default Title","offer_id":52249845137750,"sku":"9780750626132","price":187.94,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750626132.jpg?v=1767776549","url":"https:\/\/www.laufgard.com\/products\/cim-handbook-of-strategic-marketing-taylor-francis-ltd-9780750626132-colin-egan","provider":"Bookshop","version":"1.0","type":"link"}