{"product_id":"consumer-behaviour-and-analytics-taylor-francis-ltd-9781032388342-andrew-smith","title":"Consumer Behaviour and Analytics","description":"\u003cp\u003eThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.\u003c\/p\u003e","brand":"Andrew Smith","offers":[{"title":"Default Title","offer_id":52277122007382,"sku":"9781032388342","price":54.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032388342.jpg?v=1767819076","url":"https:\/\/www.laufgard.com\/products\/consumer-behaviour-and-analytics-taylor-francis-ltd-9781032388342-andrew-smith","provider":"Bookshop","version":"1.0","type":"link"}