{"product_id":"consumer-nationalism-and-barr-s-irn-bru-in-scotland-springer-nature-switzerland-ag-9783030533847-david-leishman","title":"Consumer Nationalism and Barr’s Irn-Bru in Scotland","description":"\u003cp\u003eExplore the intriguing relationship between brand identity and national sentiment in \u003cstrong\u003eConsumer Nationalism and Barr’s Irn-Bru in Scotland\u003c\/strong\u003e by \u003cstrong\u003eDavid Leishman\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2021, this insightful paperback spans 264 pages. Leishman delves deep into the evolution of Irn-Bru’s brand identity, linking it to broader theories of national identity, consumer behavior, and the concept of banal nationalism. This book is essential for anyone interested in understanding how a beloved Scottish beverage reflects and shapes cultural identity. Whether you're a student of marketing, sociology, or simply a fan of Irn-Bru, this comprehensive analysis offers valuable perspectives on the intersection of consumerism and nationalism. Don't miss the chance to enhance your understanding of these critical themes in contemporary society.\u003c\/p\u003e","brand":"David Leishman","offers":[{"title":"Default Title","offer_id":52277120303446,"sku":"9783030533847","price":54.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030533847.jpg?v=1767819071","url":"https:\/\/www.laufgard.com\/products\/consumer-nationalism-and-barr-s-irn-bru-in-scotland-springer-nature-switzerland-ag-9783030533847-david-leishman","provider":"Bookshop","version":"1.0","type":"link"}