{"product_id":"consumer-nationalism-in-china-anthem-press-9781839982859-examining-its-critical-impact-on-multinational-businesses-maggie-ying-jiang","title":"Consumer Nationalism in China","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eConsumer Nationalism in China\u003c\/strong\u003e by \u003cstrong\u003eMaggie Ying Jiang\u003c\/strong\u003e, published by \u003cstrong\u003eAnthem Press\u003c\/strong\u003e in 2024. This compelling hardback edition spans 174 pages and serves as a pioneering analysis of the various waves of consumer nationalism in China. Jiang meticulously examines the different types of nationalistic consumer actions and the significant implications of the latest wave, highlighting the potential for a consumer base that could become hostile at any moment. This book is essential for anyone interested in understanding the dynamics of consumer behavior in a rapidly changing market. Don't miss the opportunity to delve into this critical discourse on nationalism and its influence on consumerism in China.\u003c\/p\u003e","brand":"Maggie Ying Jiang","offers":[{"title":"Default Title","offer_id":52277120827734,"sku":"9781839982859","price":97.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781839982859.jpg?v=1767819072","url":"https:\/\/www.laufgard.com\/products\/consumer-nationalism-in-china-anthem-press-9781839982859-examining-its-critical-impact-on-multinational-businesses-maggie-ying-jiang","provider":"Bookshop","version":"1.0","type":"link"}