{"product_id":"contemporary-marketing-strategy-springer-nature-switzerland-ag-9783030119102-analyzing-consumer-behavior-to-drive-managerial-decision-making-rajagopal","title":"Contemporary Marketing Strategy","description":"\u003cp\u003eDiscover the innovative insights of \u003cstrong\u003eContemporary Marketing Strategy\u003c\/strong\u003e by \u003cstrong\u003eRajagopal\u003c\/strong\u003e, published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2019. This comprehensive volume spans \u003cstrong\u003e277 pages\u003c\/strong\u003e and delves into the evolving landscape of consumer behavior and marketing strategies. Rajagopal expertly explores the foundational consumer theories and applies them to real-world scenarios, highlighting significant shifts in consumer behavior.\u003c\/p\u003e \u003cp\u003eThis book provides readers with advanced marketing-mix strategies and consumer-centric approaches, empowering businesses to co-create value in new markets. Whether you are a marketing professional, student, or entrepreneur, this essential guide offers valuable perspectives on how to effectively engage consumers and foster business growth. Enhance your understanding of modern marketing dynamics with this insightful resource!\u003c\/p\u003e","brand":"Rajagopal","offers":[{"title":"Default Title","offer_id":52247824204118,"sku":"9783030119102","price":157.62,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030119102.jpg?v=1767773478","url":"https:\/\/www.laufgard.com\/products\/contemporary-marketing-strategy-springer-nature-switzerland-ag-9783030119102-analyzing-consumer-behavior-to-drive-managerial-decision-making-rajagopal","provider":"Bookshop","version":"1.0","type":"link"}