{"product_id":"digital-advertising-in-the-post-cookie-era-springer-9783658470999-strategic-campaign-planning-across-the-customer-journey-alexander-schwarz-musch","title":"Digital Advertising in the Post-cookie Era","description":"\u003cp\u003eExplore the future of marketing with \u003cstrong\u003eDigital Advertising in the Post-cookie Era\u003c\/strong\u003e by \u003cstrong\u003eAlexander Schwarz-Musch\u003c\/strong\u003e, published by \u003cstrong\u003eSpringer\u003c\/strong\u003e in 2025. This insightful hardback spans 169 pages and delves into the evolving landscape of digital advertising as we move away from cookie-based tracking.\u003c\/p\u003e \n\n\u003cp\u003eIn this essential guide, Schwarz-Musch reveals how campaigns on social media platforms, search engines, and display advertising can remain effective by accurately targeting potential customers. Discover innovative strategies such as developing a \"Minimum Viable Persona\" and defining campaign groups along the customer journey, which are crucial for success in a cookie-less world.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional or a business owner, this book provides the tools you need to navigate the challenges and opportunities of digital advertising in the years to come. Don't miss out on this vital resource!\u003c\/p\u003e","brand":"Alexander Schwarz-Musch","offers":[{"title":"Default Title","offer_id":52266222322006,"sku":"9783658470999","price":42.43,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658470999.jpg?v=1767798907","url":"https:\/\/www.laufgard.com\/products\/digital-advertising-in-the-post-cookie-era-springer-9783658470999-strategic-campaign-planning-across-the-customer-journey-alexander-schwarz-musch","provider":"Bookshop","version":"1.0","type":"link"}