{"product_id":"diversity-in-advertising-taylor-francis-ltd-9781138012820-broadening-the-scope-of-research-directions-jerome-d-williams","title":"Diversity in Advertising","description":"\u003cp\u003eIn the insightful book \u003cstrong\u003eDiversity in Advertising\u003c\/strong\u003e, author \u003cstrong\u003eJerome D. Williams\u003c\/strong\u003e explores the critical role that diversity plays in the advertising landscape of the 21st century. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2014, this comprehensive paperback spans \u003cstrong\u003e472 pages\u003c\/strong\u003e and delves into the psychological aspects of advertising, emphasizing the need for marketers to recognize and embrace the diverse characteristics of American society, including gender, age, ethnicity, and sexual orientation. As the demographics of consumers evolve, understanding these elements is essential for creating impactful advertising strategies that resonate with a broad audience. This book is a must-read for advertising professionals, communication managers, and anyone interested in the intersection of diversity and marketing. Enhance your knowledge and stay ahead in the competitive world of advertising with \u003cstrong\u003eDiversity in Advertising\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Jerome D. Williams","offers":[{"title":"Default Title","offer_id":52246830514518,"sku":"9781138012820","price":70.32,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138012820.jpg?v=1767771881","url":"https:\/\/www.laufgard.com\/products\/diversity-in-advertising-taylor-francis-ltd-9781138012820-broadening-the-scope-of-research-directions-jerome-d-williams","provider":"Bookshop","version":"1.0","type":"link"}