{"product_id":"entrepreneurial-marketing-bloomsbury-publishing-plc-9781137500908-sustaining-growth-in-all-organisations-ian-chaston","title":"Entrepreneurial Marketing","description":"\u003cp\u003eDiscover the transformative power of marketing in the entrepreneurial landscape with \u003cstrong\u003eEntrepreneurial Marketing\u003c\/strong\u003e by \u003cstrong\u003eIan Chaston\u003c\/strong\u003e. Published by \u003cstrong\u003eBloomsbury Publishing PLC\u003c\/strong\u003e in 2015, this comprehensive paperback edition spans 400 pages and offers a fresh perspective on innovative marketing strategies tailored for businesses of all sizes, from large corporations to small and medium enterprises (SMEs). \u003c\/p\u003e \u003cp\u003eAs one of the pioneering texts in the field, the second edition of \u003cstrong\u003eEntrepreneurial Marketing\u003c\/strong\u003e revisits and expands upon the essential concepts that drive successful enterprises. Ian Chaston expertly marries marketing principles with entrepreneurial insights, providing readers with practical tools and strategies to thrive in today’s competitive market. Whether you're an entrepreneur, a marketing professional, or a student, this book is an invaluable resource for understanding the dynamic interplay between marketing and entrepreneurship.\u003c\/p\u003e","brand":"Ian Chaston","offers":[{"title":"Default Title","offer_id":52245513601366,"sku":"9781137500908","price":78.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781137500908.jpg?v=1767769831","url":"https:\/\/www.laufgard.com\/products\/entrepreneurial-marketing-bloomsbury-publishing-plc-9781137500908-sustaining-growth-in-all-organisations-ian-chaston","provider":"Bookshop","version":"1.0","type":"link"}