{"product_id":"essentials-of-marketing-pearson-education-limited-9780273727644-frances-brassington","title":"Essentials of Marketing","description":"\u003cp\u003eUnlock the fundamentals of marketing with the \u003cstrong\u003eEssentials of Marketing\u003c\/strong\u003e by \u003cstrong\u003eFrances Brassington\u003c\/strong\u003e. This comprehensive 3rd edition, published by \u003cstrong\u003ePearson Education Limited\u003c\/strong\u003e in 2012, spans 624 pages and offers a perfect blend of theory and practice. Designed to provide students with a robust understanding of modern marketing principles, this engaging text is ideal for short introductory courses. Its concise and lively writing style makes complex concepts accessible, ensuring that learners can confidently apply their knowledge in real-world scenarios. Whether you are a student or an educator, \u003cstrong\u003eEssentials of Marketing\u003c\/strong\u003e is an essential resource for mastering the key elements of marketing in today's dynamic environment.\u003c\/p\u003e","brand":"Frances Brassington","offers":[{"title":"Default Title","offer_id":52245302673750,"sku":"9780273727644","price":82.44,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273727644.jpg?v=1767769477","url":"https:\/\/www.laufgard.com\/products\/essentials-of-marketing-pearson-education-limited-9780273727644-frances-brassington","provider":"Bookshop","version":"1.0","type":"link"}