{"product_id":"fables-fashions-and-facts-about-advertising-sage-publications-inc-9780761927990-a-study-of-28-enduring-myths-john-philip-jones","title":"Fables, Fashions, and Facts About Advertising","description":"\u003cp\u003eDiscover the intriguing world of advertising with \u003cstrong\u003eFables, Fashions, and Facts About Advertising\u003c\/strong\u003e by \u003cstrong\u003eJohn Philip Jones\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2004, this insightful paperback spans 328 pages and demystifies the complexities of advertising. Before the 1960s, the effectiveness of advertising was largely unknown, but Jones sheds light on its inner workings in a way that is both engaging and educational.\u003c\/p\u003e \n\n\u003cp\u003eThis book is perfect for students embarking on their advertising journey, offering accessible scholarship from an internationally renowned expert. Delve into the essential principles of advertising and gain a deeper understanding of how it influences consumer behavior and shapes industries. Whether you're studying marketing or simply curious about the dynamics of advertising, this title is a must-read for anyone interested in the field.\u003c\/p\u003e","brand":"John Philip Jones","offers":[{"title":"Default Title","offer_id":52244785922390,"sku":"9780761927990","price":112.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761927990.jpg?v=1767768643","url":"https:\/\/www.laufgard.com\/products\/fables-fashions-and-facts-about-advertising-sage-publications-inc-9780761927990-a-study-of-28-enduring-myths-john-philip-jones","provider":"Bookshop","version":"1.0","type":"link"}