{"product_id":"financial-aspects-of-marketing-taylor-francis-ltd-9780750616027-keith-ward","title":"Financial Aspects of Marketing","description":"\u003cp\u003eDiscover the essential insights in \u003cstrong\u003eFinancial Aspects of Marketing\u003c\/strong\u003e by \u003cstrong\u003eKeith Ward\u003c\/strong\u003e, published by Taylor \u0026amp; Francis Ltd in 1989. This comprehensive hardback edition spans 446 pages and is designed to aid students preparing for the Part 2 Certificate paper in Financial and Management Accounting from the Chartered Institute of Marketing. \u003c\/p\u003e \u003cp\u003eWith a strong emphasis on the intersection of marketing issues and financial information, this book equips readers with the vital skills needed for effective decision-making. By focusing on the importance of being \"financially literate,\" Keith Ward empowers students to navigate the complexities of marketing finance with confidence. Whether you’re a student or a marketing professional, this book is a valuable resource that bridges the gap between financial acumen and marketing strategy.\u003c\/p\u003e","brand":"Keith Ward","offers":[{"title":"Default Title","offer_id":52244376813910,"sku":"9780750616027","price":121.24,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750616027.jpg?v=1767768017","url":"https:\/\/www.laufgard.com\/products\/financial-aspects-of-marketing-taylor-francis-ltd-9780750616027-keith-ward","provider":"Bookshop","version":"1.0","type":"link"}