{"product_id":"framework-for-marketing-management-a-global-edition-9781292093147","title":"Framework for Marketing Management, A, Global Edition","description":"\u003cp\u003eDiscover the essential insights of modern marketing with \u003cstrong\u003eFramework for Marketing Management, A, Global Edition\u003c\/strong\u003e by \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e. This 2015 publication, spanning \u003cstrong\u003e352 pages\u003c\/strong\u003e, serves as an invaluable resource for both graduate and undergraduate courses in marketing management. This streamlined edition distills the key concepts from Kotler and Keller's renowned Marketing Management, offering a concise yet comprehensive overview of contemporary marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eDesigned to complement various simulations, projects, and case studies, this book effectively covers current marketing management practices in a clear and accessible manner. Whether you are a student or a professional looking to enhance your marketing skills, this guide is the perfect tool to navigate the complexities of the 21st-century marketing landscape. Elevate your understanding and application of marketing management with this essential text.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":50975879758166,"sku":"9781292093147","price":84.87,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292093147.jpg?v=1754181580","url":"https:\/\/www.laufgard.com\/products\/framework-for-marketing-management-a-global-edition-9781292093147","provider":"Bookshop","version":"1.0","type":"link"}