{"product_id":"global-advertising-attitudes-and-audiences-taylor-francis-ltd-9780415860895-tony-wilson-undifferentiated","title":"Global Advertising, Attitudes, and Audiences","description":"\u003cp\u003eDiscover the intricate world of consumer behavior with \u003cstrong\u003eGlobal Advertising, Attitudes, and Audiences\u003c\/strong\u003e by \u003cstrong\u003eTony Wilson\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2013, this insightful paperback spans 182 pages and delves into the cognitive processes that shape consumer responses to global media branding. Wilson emphasizes the importance of understanding these reactions in their local cultural contexts, laying the groundwork for more comprehensive quantitative studies in the advertising industry. This book is an essential read for both advertising professionals and academics seeking to enhance their understanding of how audiences interact with screen advertising. Explore the intersection of culture and advertising, and gain valuable insights that can inform your strategies in the ever-evolving global marketplace.\u003c\/p\u003e","brand":"Tony Wilson - undifferentiated","offers":[{"title":"Default Title","offer_id":52243067699542,"sku":"9780415860895","price":71.53,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415860895.jpg?v=1767765949","url":"https:\/\/www.laufgard.com\/products\/global-advertising-attitudes-and-audiences-taylor-francis-ltd-9780415860895-tony-wilson-undifferentiated","provider":"Bookshop","version":"1.0","type":"link"}