{"product_id":"global-branding-and-country-of-origin-taylor-francis-ltd-9781138379428-creativity-and-passion-gaetano-aiello","title":"Global Branding and Country of Origin","description":"\u003cp\u003eDiscover the intricate world of global marketing with \u003cstrong\u003eGlobal Branding and Country of Origin\u003c\/strong\u003e by Gaetano Aiello. Published by Taylor \u0026amp; Francis Ltd in 2018, this insightful paperback features 132 pages of cutting-edge research from leading marketing scholars. The book delves into both domestic and multinational strategies, offering a comprehensive understanding of global marketing dynamics and consumer behavior. Originally published as a special issue of the Journal of Global Scholars Marketing Science, this collection serves as an essential resource for marketers, researchers, and anyone interested in the complexities of branding on a global scale. Enhance your marketing knowledge and stay ahead in the competitive landscape with this indispensable guide.\u003c\/p\u003e","brand":"Gaetano Aiello","offers":[{"title":"Default Title","offer_id":52242260394326,"sku":"9781138379428","price":31.52,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138379428.jpg?v=1767764736","url":"https:\/\/www.laufgard.com\/products\/global-branding-and-country-of-origin-taylor-francis-ltd-9781138379428-creativity-and-passion-gaetano-aiello","provider":"Bookshop","version":"1.0","type":"link"}