{"product_id":"global-branding-and-country-of-origin-taylor-francis-ltd-9781138801615-creativity-and-passion","title":"Global Branding and Country of Origin","description":"\u003cp\u003eDiscover the intricate world of global marketing with \u003cstrong\u003eGlobal Branding and Country of Origin\u003c\/strong\u003e, a compelling collection edited by leading marketing scholars. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2014, this hardback edition spans \u003cstrong\u003e132 pages\u003c\/strong\u003e and offers invaluable insights into both domestic and multinational strategies for understanding global consumers. Originally featured as a special issue of the \u003cem\u003eJournal of Global Scholars Marketing Science\u003c\/em\u003e, this book presents cutting-edge research that is essential for marketers aiming to navigate the complexities of global branding. Enhance your knowledge and stay ahead in the competitive landscape of marketing with this essential resource.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52243062620502,"sku":"9781138801615","price":80.02,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138801615.jpg?v=1767765938","url":"https:\/\/www.laufgard.com\/products\/global-branding-and-country-of-origin-taylor-francis-ltd-9781138801615-creativity-and-passion","provider":"Bookshop","version":"1.0","type":"link"}