{"product_id":"how-i-built-this-9780358216766","title":"How I Built This","description":"WALL STREET JOURNAL #1 Bestselling Business Book\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.","brand":"Guy Raz","offers":[{"title":"Default Title","offer_id":50941845045590,"sku":"9780358216766","price":30.45,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780358216766.jpg?v=1753930994","url":"https:\/\/www.laufgard.com\/products\/how-i-built-this-9780358216766","provider":"Bookshop","version":"1.0","type":"link"}