{"product_id":"how-to-market-a-university-9781421440347","title":"How to Market a University","description":"\u003cp\u003eDiscover the essential strategies for effective marketing in higher education with \u003cstrong\u003eHow to Market a University\u003c\/strong\u003e by Teresa Flannery. Published in 2021, this insightful book spans 256 pages and addresses the pressing challenges faced by universities today. As public support dwindles and the traditional college-bound student pipeline shrinks, Flannery provides a comprehensive framework for implementing strategic integrated marketing. Learn how to effectively communicate your institution's value while navigating rising tuition and discount rates. This book is a must-read for higher education leaders seeking to boost enrollments, enhance philanthropic support, increase research funding, and diversify revenue streams. Equip yourself with the knowledge to thrive in a competitive landscape and ensure the sustainability of your institution. Dive into \u003cstrong\u003eHow to Market a University\u003c\/strong\u003e and transform your approach to educational marketing.\u003c\/p\u003e","brand":"Teresa Flannery","offers":[{"title":"Default Title","offer_id":51313197744470,"sku":"9781421440347","price":30.31,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781421440347.jpg?v=1757835751","url":"https:\/\/www.laufgard.com\/products\/how-to-market-a-university-9781421440347","provider":"Bookshop","version":"1.0","type":"link"}