{"product_id":"integrated-marketing-communications-in-football-taylor-francis-ltd-9780367690571-argyro-elisavet-manoli","title":"Integrated Marketing Communications in Football","description":"\u003cp\u003eThis book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.\u003c\/p\u003e","brand":"Argyro Elisavet Manoli","offers":[{"title":"Default Title","offer_id":52271275082070,"sku":"9780367690571","price":187.94,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367690571.jpg?v=1767807114","url":"https:\/\/www.laufgard.com\/products\/integrated-marketing-communications-in-football-taylor-francis-ltd-9780367690571-argyro-elisavet-manoli","provider":"Bookshop","version":"1.0","type":"link"}