{"product_id":"integrative-guide-to-consumer-neuroscience-oxford-university-press-9780198789932-sven-braeutigam","title":"Integrative Guide to Consumer Neuroscience","description":"\u003cp\u003eDiscover the fascinating world of consumer behavior with \u003cstrong\u003eIntegrative Guide to Consumer Neuroscience\u003c\/strong\u003e by \u003cstrong\u003eSven Braeutigam\u003c\/strong\u003e. Published by \u003cstrong\u003eOxford University Press\u003c\/strong\u003e in 2022, this insightful paperback spans 288 pages, offering a thorough exploration of an interdisciplinary field that merges psychology, neuroscience, and consumer research. \u003c\/p\u003e \u003cp\u003eThis comprehensive guide delves into the intricacies of how consumers think, feel, and make decisions, providing valuable insights for marketers, researchers, and anyone interested in understanding the underlying mechanisms of consumer behavior. Braeutigam's expertise and engaging writing style make complex concepts accessible, ensuring readers can apply this knowledge in real-world scenarios. \u003c\/p\u003e \u003cp\u003eWhether you're a seasoned professional or just starting your journey in consumer neuroscience, this book is an essential resource that will enhance your understanding and application of these critical concepts. Don't miss the opportunity to expand your knowledge in this exciting field!\u003c\/p\u003e","brand":"Sven Braeutigam","offers":[{"title":"Default Title","offer_id":52271241396566,"sku":"9780198789932","price":80.59,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780198789932.jpg?v=1767807085","url":"https:\/\/www.laufgard.com\/products\/integrative-guide-to-consumer-neuroscience-oxford-university-press-9780198789932-sven-braeutigam","provider":"Bookshop","version":"1.0","type":"link"}