{"product_id":"introduction-to-advertising-9780367441999","title":"Introduction to Advertising","description":"\u003cp\u003eThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.\u003c\/p\u003e","brand":"Emmanuel Mogaji","offers":[{"title":"Default Title","offer_id":51520801309014,"sku":"9780367441999","price":63.04,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367441999.jpg?v=1759965235","url":"https:\/\/www.laufgard.com\/products\/introduction-to-advertising-9780367441999","provider":"Bookshop","version":"1.0","type":"link"}