{"product_id":"living-it-up-columbia-university-press-9780231124966-our-love-affair-with-luxury-james-b-twitchell","title":"Living It Up","description":"\u003cp\u003eDiscover the captivating insights of \u003cstrong\u003eLiving It Up\u003c\/strong\u003e by \u003cstrong\u003eJames B. Twitchell\u003c\/strong\u003e, published by Columbia University Press in 2002. This thought-provoking book delves into the fascinating world of affluent consumers and the democratization of luxury, which Twitchell argues is the most significant marketing phenomenon of our era. Spanning 448 pages, the author explores consumer behavior, marketing strategies, and the evolving landscape of popular culture in the United States. With a keen focus on the intersection of psychology and economics, \u003cstrong\u003eLiving It Up\u003c\/strong\u003e offers readers a comprehensive understanding of consumer issues and the allure of luxuries in contemporary society. Perfect for anyone interested in business, economics, and cultural history, this hardback edition is a must-read for those looking to grasp the dynamics of modern consumerism. Enhance your library with this essential title today!\u003c\/p\u003e","brand":"James B. Twitchell","offers":[{"title":"Default Title","offer_id":52236790497622,"sku":"9780231124966","price":68.63,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780231124966.jpg?v=1767757745","url":"https:\/\/www.laufgard.com\/products\/living-it-up-columbia-university-press-9780231124966-our-love-affair-with-luxury-james-b-twitchell","provider":"Bookshop","version":"1.0","type":"link"}