{"product_id":"managing-value-propositions-in-service-ecosystems-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658317126-julian-boha","title":"Managing Value Propositions in Service Ecosystems","description":"\u003cp\u003eDiscover the intricacies of value propositions within service ecosystems in \u003cstrong\u003eManaging Value Propositions in Service Ecosystems\u003c\/strong\u003e by \u003cstrong\u003eJulian Boha\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/strong\u003e in 2020, this insightful book spans 234 pages and serves as an essential resource for understanding how companies communicate their value to both business partners and customers. In this first edition, Boha delves into the critical role that value propositions play in shaping relationships within service ecosystems, offering valuable perspectives for professionals and scholars alike. Enhance your knowledge and strategies for effective value communication in today’s interconnected market with this compelling read.\u003c\/p\u003e","brand":"Julian Boha","offers":[{"title":"Default Title","offer_id":52269194608982,"sku":"9783658317126","price":54.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658317126.jpg?v=1767802687","url":"https:\/\/www.laufgard.com\/products\/managing-value-propositions-in-service-ecosystems-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658317126-julian-boha","provider":"Bookshop","version":"1.0","type":"link"}