{"product_id":"marketing-4-0-9781119341208","title":"Marketing 4.0","description":"\u003cp\u003eDiscover the future of marketing with \u003cstrong\u003eMarketing 4.0\u003c\/strong\u003e by \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, published in 2017. This essential guide, spanning 208 pages, explores the transformative shift from traditional marketing to digital strategies. In a world where consumer behavior is rapidly evolving, Kotler provides invaluable insights into how businesses can adapt and thrive in the digital age.\u003c\/p\u003e \u003cp\u003eWith a focus on the integration of technology and human connection, \u003cstrong\u003eMarketing 4.0\u003c\/strong\u003e serves as a comprehensive handbook for marketers looking to navigate the complexities of modern marketing. Whether you're a seasoned professional or just starting out, this book offers practical tools and strategies to enhance your marketing efforts and engage with your audience effectively.\u003c\/p\u003e \u003cp\u003eElevate your marketing game with this must-read resource from one of the industry's leading experts.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":50956835979606,"sku":"9781119341208","price":24.74,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119341208.jpg?v=1754037582","url":"https:\/\/www.laufgard.com\/products\/marketing-4-0-9781119341208","provider":"Bookshop","version":"1.0","type":"link"}