{"product_id":"marketing-in-healthcare-related-industries-9781648021077","title":"Marketing in Healthcare-Related Industries","description":"\u003cp\u003eThis book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.\u003c\/p\u003e","brand":"Robert Hinson","offers":[{"title":"Default Title","offer_id":51507298992470,"sku":"9781648021077","price":141.02,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781648021077.jpg?v=1759852420","url":"https:\/\/www.laufgard.com\/products\/marketing-in-healthcare-related-industries-9781648021077","provider":"Bookshop","version":"1.0","type":"link"}