{"product_id":"marketing-of-technology-intensive-products-and-services-iste-ltd-and-john-wiley-sons-inc-9781848211049-driving-innovations-for-non-marketers-patrick-corsi","title":"Marketing of Technology Intensive Products and Services","description":"\u003cp\u003eDiscover the essential strategies for successfully marketing high-technology products and services in \"Marketing of Technology Intensive Products and Services\" by Patrick Corsi. Published in 2009 by ISTE Ltd and John Wiley \u0026amp; Sons Inc, this comprehensive hardback edition spans 320 pages, offering invaluable insights into the marketing dynamics of technology-intensive industries. Corsi provides foundational models and effective methods that empower businesses to leverage advanced technology for profitable outcomes. Whether you are a marketing professional or a business owner in the tech sector, this book serves as a crucial resource to enhance your marketing approach and drive success in a competitive landscape. Equip yourself with the knowledge to navigate the complexities of technology marketing and unlock new opportunities for growth.\u003c\/p\u003e","brand":"Patrick Corsi","offers":[{"title":"Default Title","offer_id":52235758240086,"sku":"9781848211049","price":168.48,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781848211049.jpg?v=1767756007","url":"https:\/\/www.laufgard.com\/products\/marketing-of-technology-intensive-products-and-services-iste-ltd-and-john-wiley-sons-inc-9781848211049-driving-innovations-for-non-marketers-patrick-corsi","provider":"Bookshop","version":"1.0","type":"link"}