{"product_id":"marketing-research-9781292308722","title":"Marketing Research","description":"\u003cp\u003eDelve into the world of marketing research with \"Marketing Research\" by Dan Nunan, a vital resource for understanding the theory and application of marketing research within a European context. This comprehensive 6th Edition, published in 2020, spans an impressive 976 pages, making it the leading text in the field. Nunan, alongside co-authors Birks and Malhotra, addresses the key challenges faced by marketing researchers today. The book provides clear explanations and discussions of essential concepts, enriched by a wealth of European and international case studies that illustrate the practical application of research techniques. Whether you are a student or a professional, this engaging text will equip you with the insights needed to navigate the complexities of marketing research effectively.\u003c\/p\u003e","brand":"Dan Nunan","offers":[{"title":"Default Title","offer_id":51432262369622,"sku":"9781292308722","price":93.35,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292308722.jpg?v=1759029698","url":"https:\/\/www.laufgard.com\/products\/marketing-research-9781292308722","provider":"Bookshop","version":"1.0","type":"link"}