{"product_id":"marketing-strategy-9781352011463","title":"Marketing Strategy","description":"\u003cp\u003eDiscover the innovative insights of \u003cstrong\u003eMarketing Strategy\u003c\/strong\u003e by \u003cstrong\u003eRobert Palmatier\u003c\/strong\u003e, published in 2021. This comprehensive textbook spans 416 pages and presents a unique approach to modern marketing through four key principles: all customers differ, all customers change, all competitors react, and all resources are limited. With its structured framework, \u003cstrong\u003eMarketing Strategy\u003c\/strong\u003e equips marketers with the tools to develop effective and adaptable strategies tailored to a variety of marketing challenges. This essential read seamlessly integrates marketing analytics and data-driven techniques with fundamental strategic concepts, making it a must-have for anyone looking to enhance their marketing acumen. Elevate your understanding of marketing dynamics and stay ahead in this ever-evolving field with Robert Palmatier's expert guidance.\u003c\/p\u003e","brand":"Robert Palmatier","offers":[{"title":"Default Title","offer_id":50965848162646,"sku":"9781352011463","price":69.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781352011463.jpg?v=1754101400","url":"https:\/\/www.laufgard.com\/products\/marketing-strategy-9781352011463","provider":"Bookshop","version":"1.0","type":"link"}