{"product_id":"multicultural-perspectives-in-customer-behaviour-taylor-francis-ltd-9781138008922-maria-g-piacentini","title":"Multicultural Perspectives in Customer Behaviour","description":"\u003cp\u003eDiscover the intricate dynamics of consumer behavior in a globalized world with \u003cstrong\u003eMulticultural Perspectives in Customer Behaviour\u003c\/strong\u003e by \u003cstrong\u003eMaria G. Piacentini\u003c\/strong\u003e. Published in 2014 by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e, this insightful paperback comprises 184 pages that delve into how multiculturalism shapes market responses and influences societal trends.\u003c\/p\u003e \n\n\u003cp\u003eAs businesses navigate the complexities of an increasingly interconnected marketplace, understanding diverse customer perspectives is essential. This book, originally a special issue of the Journal of Marketing Management, offers valuable insights into the ways customers from different cultures engage with products and services.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your knowledge of marketing management and consumer behavior with this essential resource that is perfect for students, professionals, and anyone interested in the intersection of culture and commerce.\u003c\/p\u003e","brand":"Maria G. Piacentini","offers":[{"title":"Default Title","offer_id":52234996941142,"sku":"9781138008922","price":59.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138008922.jpg?v=1767754639","url":"https:\/\/www.laufgard.com\/products\/multicultural-perspectives-in-customer-behaviour-taylor-francis-ltd-9781138008922-maria-g-piacentini","provider":"Bookshop","version":"1.0","type":"link"}