{"product_id":"native-advertising-taylor-francis-ltd-9781138040410-advertorial-disruption-in-the-21st-century-news-feed-lisa-lynch","title":"Native Advertising","description":"\u003cp\u003eDiscover the transformative world of \u003cstrong\u003eNative Advertising\u003c\/strong\u003e by \u003cstrong\u003eLisa Lynch\u003c\/strong\u003e, published in 2018 by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e. This insightful hardback, spanning 128 pages, delves into the swift ascent of native advertising within US and European news organizations. Lynch thoughtfully examines the implications of this evolving content format, addressing its impact on news producers, audiences, and the overall quality of public discourse. As the lines between advertising and journalism blur, this book offers essential insights for marketers, journalists, and anyone interested in the future of media. Explore how native advertising is reshaping the landscape of internet marketing and what it means for the integrity of news today.\u003c\/p\u003e","brand":"Lisa Lynch","offers":[{"title":"Default Title","offer_id":52234676502870,"sku":"9781138040410","price":66.68,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138040410.jpg?v=1767754087","url":"https:\/\/www.laufgard.com\/products\/native-advertising-taylor-francis-ltd-9781138040410-advertorial-disruption-in-the-21st-century-news-feed-lisa-lynch","provider":"Bookshop","version":"1.0","type":"link"}