{"product_id":"pictorial-metaphor-in-advertising-taylor-francis-ltd-9780415186766-charles-forceville","title":"Pictorial Metaphor in Advertising","description":"\u003cp\u003eDiscover the intriguing world of visual communication with \u003cstrong\u003ePictorial Metaphor in Advertising\u003c\/strong\u003e by Charles Forceville. Published by Taylor \u0026amp; Francis Ltd in 1998, this insightful paperback dives deep into the methods of identifying and understanding the metaphors embedded in advertising imagery. Spanning 248 pages, Forceville's work offers a comprehensive exploration of how visual metaphors shape consumer perceptions and influence advertising effectiveness. Perfect for students, marketers, and anyone interested in the intersection of art and commerce, this book is a must-have resource for understanding the subtleties of visual rhetoric in the advertising industry. Enhance your knowledge and discover how images convey powerful messages that words alone cannot express.\u003c\/p\u003e","brand":"Charles Forceville","offers":[{"title":"Default Title","offer_id":52232669462870,"sku":"9780415186766","price":64.25,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415186766.jpg?v=1767750405","url":"https:\/\/www.laufgard.com\/products\/pictorial-metaphor-in-advertising-taylor-francis-ltd-9780415186766-charles-forceville","provider":"Bookshop","version":"1.0","type":"link"}