{"product_id":"place-branding-taylor-francis-ltd-9781032083230-connecting-tourist-experiences-to-places-pantea-foroudi","title":"Place Branding","description":"\u003cp\u003eDiscover the emerging field of place branding with \u003cstrong\u003ePlace Branding\u003c\/strong\u003e by \u003cstrong\u003ePantea Foroudi\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2021. This insightful paperback spans 354 pages and delves into the complexities of branding a location through the lens of tourist experiences. As place branding is still developing, this book provides a comprehensive theory that emphasizes the importance of various stakeholders, including both public and private organizations, as well as Destination Management Organizations (DMOs), in shaping and managing a place's brand identity. Ideal for researchers, practitioners, and anyone interested in the intersection of geography and branding, this book is a must-have resource for understanding how effective place branding can enhance a location's appeal and success.\u003c\/p\u003e","brand":"Pantea Foroudi","offers":[{"title":"Default Title","offer_id":52264469201238,"sku":"9781032083230","price":54.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032083230.jpg?v=1767796581","url":"https:\/\/www.laufgard.com\/products\/place-branding-taylor-francis-ltd-9781032083230-connecting-tourist-experiences-to-places-pantea-foroudi","provider":"Bookshop","version":"1.0","type":"link"}