{"product_id":"professional-and-practitioner-s-guide-to-public-relations-research-measurement-and-evaluation-business-expert-press-9781606499849-david-michaelson","title":"Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation","description":"\u003cp\u003eDiscover the essential resource for public relations professionals in the \u003cstrong\u003eProfessional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation\u003c\/strong\u003e by \u003cstrong\u003eDavid Michaelson\u003c\/strong\u003e. Published by \u003cstrong\u003eBusiness Expert Press\u003c\/strong\u003e in 2014, this second edition spans \u003cstrong\u003e286 pages\u003c\/strong\u003e and offers valuable insights into the challenges and opportunities within public relations research.\u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive guide equips you with effective methods and measures to evaluate the success or failure of your public relations campaigns. By understanding the intricacies of research and evaluation, you can provide grounded evidence that enhances your strategic decision-making. Whether you're a seasoned expert or new to the field, this book is an indispensable tool for achieving measurable results in your public relations efforts.\u003c\/p\u003e","brand":"David Michaelson","offers":[{"title":"Default Title","offer_id":52231681016150,"sku":"9781606499849","price":21.82,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781606499849.jpg?v=1767748676","url":"https:\/\/www.laufgard.com\/products\/professional-and-practitioner-s-guide-to-public-relations-research-measurement-and-evaluation-business-expert-press-9781606499849-david-michaelson","provider":"Bookshop","version":"1.0","type":"link"}