{"product_id":"retail-marketing-management-9780273758747","title":"Retail Marketing Management","description":"\u003cp\u003eDiscover the intricacies of the retail industry with \u003cstrong\u003eRetail Marketing Management\u003c\/strong\u003e by \u003cstrong\u003eHelen Goworek\u003c\/strong\u003e. Published in 2015, this comprehensive guide spans 368 pages, offering a thorough exploration of essential retail theories. From understanding consumer behavior to effective product purchasing strategies, this book delves into every aspect of retail marketing.\u003c\/p\u003e \n\n\u003cp\u003eThe accessible writing style makes complex concepts easy to grasp, while insightful diagrams and real-world case studies enhance the learning experience. Whether you're a student, a retail professional, or simply interested in the retail trade, this book is an invaluable resource for anyone looking to deepen their knowledge of retail marketing management.\u003c\/p\u003e \n\n\u003cp\u003eElevate your understanding of the retail business with this essential text, and join the ranks of those who recommend it for its clarity and informative content.\u003c\/p\u003e","brand":"Helen Goworek","offers":[{"title":"Default Title","offer_id":51377026793814,"sku":"9780273758747","price":75.17,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273758747.jpg?v=1758493238","url":"https:\/\/www.laufgard.com\/products\/retail-marketing-management-9780273758747","provider":"Bookshop","version":"1.0","type":"link"}