{"product_id":"wild-country-9781910240816","title":"Wild Country","description":"\u003cp\u003eDiscover the inspiring journey of Mark Vallance in \u003cstrong\u003eWild Country\u003c\/strong\u003e, published in 2016. This captivating biography spans 240 pages and delves into Vallance's life as a climber and influential outdoor retailer. As the founder of the pioneering company behind the creation of Friends, Vallance played a crucial role in making climbing safer and pushing the boundaries of the sport. \u003c\/p\u003e \u003cp\u003eThrough his narrative, \u003cstrong\u003eWild Country\u003c\/strong\u003e offers a fresh perspective on the significance of the outdoors in British culture and the evolution of climbing during its most transformative era. Whether you're an avid climber or simply passionate about outdoor adventures, this book is a must-read that celebrates the spirit of exploration and innovation. Dive into the world of rock climbing and discover the legacy of a true pioneer.\u003c\/p\u003e","brand":"Mark Vallance","offers":[{"title":"Default Title","offer_id":51289918374230,"sku":"9781910240816","price":17.62,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781910240816.jpg?v=1757618954","url":"https:\/\/www.laufgard.com\/products\/wild-country-9781910240816","provider":"Bookshop","version":"1.0","type":"link"}